H&M wants the (old) clothes off your back

17 hrs.

Reuters

Swedish global fashion firm Hennes & Mauritz plans to start collecting old clothes from next year to hand over for recycling, it said on Thursday.

H&M, the world's second biggest fashion chain after Spanish group Inditex, said in a statement it will become the first fashion company to launch a clothing collection initiative worldwide.

"From February 2013, customers will be able to hand in used garments in H&M stores in all 48 markets," it said. Any items of clothing from any brand and in any condition would be accepted and customers would receive a voucher for each bag.

The collected clothes would then be handled by I:Collect, a global recycling company, which would transport them to a sorting plant in Germany, it said. The material could then either be re-used as clothes or for other products like cleaning rags or insulation material in the car industry.

H&M said tonnes of textiles were thrown out every year, when as much as 95 percent of the clothes could be used again.?

Source: http://www.nbcnews.com/business/hm-wants-old-clothes-your-back-1C7467684

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